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Marketing & Advertising Library Guide: Journal Finder

MAAG JOURNAL FINDER: FINDING SPECIFIC PUBLICATION

Maag Journal Finder ButtonUse Maag Journal Finder to locate the print and/or electronic holdings of journals. You can search for a specific journal title or browse journals by title or subject. This is the best way to locate an article if you already have the citation!

If you are having trouble locating the full text of an article, check Maag Journal Finder to view print & electronic holdings for the journal. If MJF does not lead you to full text of the article, use the Request Forms to order the article electronically. InterLibrary Loan can locate most articles and will email you with a PDF attachment (takes  approximately one week).

BUSINESS & NEWS PUBLICATIONS

Below are direct links (on & off campus) to some of the business publications to which we have access.
Search within all issues or browse individual issues.

BSC=Business Source Complete; ESS= Entrepreneurial Studies Source; MFP=MasterFILE Premier;
NS=Newspaper Source

LNA=LexisNexis Academic: Finding source(s) when off campus: Find (upper right) → Enter title in Keyword search box → Find Sources → Select source(s) → OK - Continue → Enter Search Terms → Search

A

Ad Gully: 2011-present in LNA: LNA OFF CAMPUS
Advertising Age
: 1/1/1992-present in BSC: OFF CAMPUS
Adweek: 1/3/1994-present in BSC
The American Marketplace: Demographics & Spending Patterns: 2014-present in LNA: LNA OFF CAMPUS

B

Bloomberg Businessweek: 12/30/1996-present in BSC: OFF CAMPUS
Brand Packaging: 3/1/2007-present in BSC: OFF CAMPUS
Brands & Branding Intelligence
: 10/1/2010 in BSC: OFF CAMPUS 
Business Review (Federal Reserve Bank of Philadelphia)
: 1/1/1990-present in BSC: OFF CAMPUS

C

Campaign: 1/4/2002-present in BSC: OFF CAMPUS
CFO: 1/1/1994-present in BSC: OFF CAMPUS
Chain Store Age: 11/1/1993-present in BSC: OFF CAMPUS
Consumer Reports: 1/1/1991-present in MFP: OFF CAMPUS
Consumer Reports Buying Guide: 1/1/1999-present in MFP: OFF CAMPUS
Crain’s Cleveland Business: 7/1/1996-present in MFP: OFF CAMPUS
Current Analysis Market & Competitive Intelligence: 2013-present in LNA: LNA OFF CAMPUS

D

Display & Design Ideas: 4/1/2002-present in BSC: OFF CAMPUS
DMNews (Direct Marketing): 2009-present in LNA: LNA OFF CAMPUS

E

Entrepreneur: 8/1/2003-present in BSC: OFF CAMPUS

F

Fast Company: 11/1/2000-present in BSC: OFF CAMPUS
Federal Reserve Bulletin: 7/1/1990-present in BSC: OFF CAMPUS
FierceMobileRetail: 2013-present in LNA: LNA OFF CAMPUS
Fierce Retail: 2013-present in LNA: LNA OFF CAMPUS
Financial Times: 1982-present in LNA: LNA OFF CAMPUS
Forbes: 1/8/1990-present in BSC: OFF CAMPUS
Forbes.com: 1/11/2011-present in BSC: OFF CAMPUS
Fortune: 1/13/1992-present in BSC: OFF CAMPUS

G

Gallup Business Journal: 3/1/2001-present in BSC: OFF CAMPUS
Gallup News Service: 1/15/2002-present in BSC: OFF CAMPUS
Gallup Poll News Service: 2003-present in LNA: LNA OFF CAMPUS
GlobalAdSource (English): 2005-7/1/2014 in LNA: LNA OFF CAMPUS

H

Harvard Business Review: 10/1/1922-present in BSC: OFF CAMPUS
Home Business Magazine: The Home-Based Entrepreneur's Magazine:
   3/1/2007-present in BSC: OFF CAMPUS

I

ICC Company & Market Reports: LNA OFF CAMPUS
Inc.: 5/1/1990-present in BSC: OFF CAMPUS
Investors Business Daily: 5/1/2008-present in BSC: OFF CAMPUS
Ivey Business Journal: 3/1/1990-present in BSC: OFF CAMPUS

M

Market Leader: 3/1/2005-present in BSC: OFF CAMPUS
Marketing Event (UK): 2006-present in LNA: LNA OFF CAMPUS
Marketing Magazine: 1/1/2001-present in BSC: OFF CAMPUS
Marketing News: 7/1/1972-present in BSC: OFF CAMPUS
Marketing Week: 9/1/2001-present in BSC: OFF CAMPUS
Marketing Week: Online Edition: 2/10/2011-present in BSC: OFF CAMPUS
Market News Publishing: 2005-present in LNA: LNA OFF CAMPUS
Minority Business Entrepreneur: 3/1/2013-present in ESS:
OFF CAMPUS
Money
: 1/1/1978-present in BSC: OFF CAMPUS
Money & Finance: 9/1/2007-present in BSC: OFF CAMPUS
Money Today: 8/7/2008-present in BSC: OFF CAMPUS

N

Newsweek Global: 1/1/1990-present in BSC: OFF CAMPUS
New York Times
: 6/1/1980-present in LNA: LNA OFF CAMPUS

P

Point of Purchase: 2009-present in LNA: LNA OFF CAMPUS
Promotional Marketing: 7/10/2013-present in BSC: OFF CAMPUS
PRWeek: 3/30/2009-present in BSC: OFF CAMPUS

R

Response: 3/1/2002-present in BSC: OFF CAMPUS
Retail Digest: 12/1/1993-present (3 month delay) in BSC: OFF CAMPUS
Retail Merchandiser: 1/1/1993-present in BSC: OFF CAMPUS
Retail Property Insights: 3/1/1996-present in BSC: OFF CAMPUS
Retail Trade: 1/1/2001-present in BSC: OFF CAMPUS
Revolution: 4/1/2008-present in BSC: OFF CAMPUS

S

Shopping Centers Today: 1/1/2006-present in BSC: OFF CAMPUS
Smart Business Akron/Canton: 9/1/2008-present in BSC: OFF CAMPUS
Smart Business Cleveland: 7/1/2008-present in BSC: OFF CAMPUS
Smart Business Columbus: 7/1/2008-present in BSC: OFF CAMPUS
Smart Business Pittsburgh
: 7/1/2008-present in BSC: OFF CAMPUS
Survey of Current Business
: 7/1/1996-present in BSC: OFF CAMPUS

T

Time: 5/7/1990-present in BSC: OFF CAMPUS
Time International (Atlantic Edition): 5/7/2007-present in BSC: OFF CAMPUS

U

USA Today: 2002-present in Newspaper Source: OFF CAMPUS

V

Value Retail News: 1/1/2007-present in BSC: OFF CAMPUS

W

Washington Post: 1977-present in LNA: LNA OFF CAMPUS
Women in Business: 9/1/1990-present in MFP: OFF CAMPUS

MARKET RESEARCH HANDBOOKS

Search within all issues or browse individual issues.
BSC=Business Source Complete

Apparel Market Research Handbook: 2006 in BSC: OFF CAMPUS
Beverages Market Research Handbook: 2008 in BSC: OFF CAMPUS
Consumer Behavior: 9/1/2006-1/1/2014 in BSC: OFF CAMPUS
Entertainment, Media & Advertising Market Research Handbook:
   4/1/2006-1/1/2013 in BSC: OFF CAMPUS
Healthcare Business Market Research Handbook: 2/1/2006-1/1/2013 in BSC: OFF CAMPUS
Leisure Market Research Handbook: 10/1/2007-1/1/2012 in BSC: OFF CAMPUS

Restaurant, Food & Beverage Market Research Handbook
: 3/1/2006-3/1/2014 in BSC: OFF CAMPUS
Retail Business Market Research Handbook: 1/1/2006-1/1/2013 in BSC: OFF CAMPUS

Sports Marketing
: 3/1/2006-3/1/2014 in BSC: OFF CAMPUS
Travel & Tourism Market Research Handbook
: 1/1/2006-1/1/2013 in BSC: OFF CAMPUS

Marketing & Advertising: Academic Journals

Below are direct links (on & off campus) to some of the marketing & advertising academic journals to which we have access. Some journals have an embargo, or delay in their availability, due to publisher restrictions.

ASC=Academic Search Complete; BSC=Business Source Complete; CMMC=Communication & Mass Media Complete; EJC=Electronic Journal Center. Open Access journals are freely available on the Web.

A

Academy of Marketing Studies Journal: 1/1/2007-present in BSC: OFF CAMPUS
Advances in Consumer Research: 1/1/1974-present in BSC: OFF CAMPUS
Advertising & Society Review: 2000-present in EJC
Asia Pacific Journal of Marketing & Logistics: 2000-present in EJC
Asian Journal of Marketing: 2007-present Open Access
Atlantic Marketing Journal: 2012-present Open Access

B

Business Horizons: 1958-present in EJC

C

Communication & Marketing: 3/1/2011-present in CMMC: OFF CAMPUS
Contemporary Marketing Review: 2011-present Open Access

D

Decision Sciences: 3/1/2003-present (12 month delay) in BSC: OFF CAMPUS

E

European Journal of Marketing: 1999-present in EJC

G

GfK Marketing Intelligence Review: 5/1/2009-present in BSC: OFF CAMPUS

H

Health Marketing Quarterly: 1/1/2000-present (18 month delay) in BSC: OFF CAMPUS

I

IMP Journal (Industrial Marketing & Purchasing): 1/1/2012-present in BSC: OFF CAMPUS
Industrial Marketing Management: 1971-present in EJC
International Journal of Advertising: 5/1/2000-present in BSC: OFF CAMPUS
International Journal of Bank Marketing: 1994-present in EJC
International Journal of Business, Marketing & Decision Science: 3/1/2011-present in BSC: OFF CAMPUS
International Journal of China Marketing: 11/1/2010-present in BSC: OFF CAMPUS
International Journal of Consumer Studies: 3/1/1998-present (12 mont delay) in BSC: OFF CAMPUS
   International Journal of Consumer Studies: 2001-present in EJC
International Journal of Integrated Marketing Communications: 10/1/2009-present in BSC: OFF CAMPUS
International Journal of Management & Marketing Research: 1/1/2008-present in BSC: OFF CAMPUS
International Journal of Market Research: 12/1/1999-present in BSC: OFF CAMPUS
International Journal of Marketing Studies: 2009-present Open Access
International Journal of Mobile Marketing: 6/1/2006-present in BSC: OFF CAMPUS
International Journal of Nonprofit & Voluntary Sector Marketing: 2/1/2001-present (12 month delay) in BSC: OFF CAMPUS
International Journal of Research in Marketing: 1984-present in EJC
International Journal of Retail & Distribution Management: 1994-present in EJC
International Journal of Sports Marketing & Sponsorship: 12/1/2002-present in ASC: OFF CAMPUS
International Marketing Review: 1994-present in EJC
International Review on Public & Nonprofit Marketing: 2006-present in EJC
IUP Journal of Marketing Mangement: 11/1/2007-present in BSC: OFF CAMPUS

J

Journal for Advancement of Marketing Education: 7/1/2001-present in BSC: OFF CAMPUS
Journal of Accounting & Marketing: 2012-present Open Access
Journal of Advertising: 3/1/1972-present in BSC: OFF CAMPUS
Journal of Advertising Education: 9/1/2011-present in BSC: OFF CAMPUS
Journal of Advertising Research: 3/1/1965-present in BSC: OFF CAMPUS
Journal of Business & Industrial Marketing: 1994-present in EJC
Journal of Business & Retail Management Research: 4/1/2011-present in BSC: OFF CAMPUS
Journal of Business Logistics: 3/1/1978-present (12 month delay) in BSC: OFF CAMPUS
Journal of Business Market Management: 12/1/2013-present in BSC: OFF CAMPUS
Journal of Business Market Management: 12/1/2013-present in BSC: OFF CAMPUS
Journal of Business Research: 1973-present in EJC
Journal of Business-to-Business Marketing: 3/1/2000-present (18 month delay) in BSC: OFF CAMPUS
Journal of Common Market Studies: 10/1/1964-present (12 month delay) in BSC: OFF CAMPUS
   Journal of Common Market Studies: 1997-present in EJC
Journal of Consumer Affairs: 6/1/1967-present in BSC: OFF CAMPUS
Journal of Consumer Behavior: 6/1/2001-present (12 month delay) in BSC: OFF CAMPUS
Journal of Consumer Culture: 2001-present in EJC
Journal of Consumer Marketing: 1994-present in EJC
Journal of Consumer Policy: 3/1/1997-present in BSC: OFF CAMPUS
   Journal of Consumer Policy: 1981-present in EJC
Journal of Consumer Psychology: The Official Journal of the Society for Consumer Psychology: 1995-present in EJC
Journal of Consumer Research: 6/1/1974-present in BSC: OFF CAMPUS
Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior: 12/1/2005-present in BSC: OFF CAMPUS
Journal of Economic Development, Management, IT, Finance & Marketing: 9/1/2010-present in BSC: OFF CAMPUS
Journal of Empirical Generalisations in Marketing Science: 1/1/2007-present in BSC: OFF CAMPUS
Journal of Fashion Marketing & Management: 2001-present in EJC
Journal of Global Marketing: 3/1/2000-present (18 month delay) in BSC: OFF CAMPUS
Journal of Interactive Advertising: 3/1/2004-present (18 month delay) in BSC: OFF CAMPUS
Journal of Interactive Marketing: 1997-present in EJC
Journal of International Consumer Marketing: 1/1/2000-present (18 month delay) in BSC: OFF CAMPUS
Journal of International Marketing: 3/1/1993-present in BSC: OFF CAMPUS
Journal of Management & Marketing Research: 2008-present Open Access
Journal of Marketing: 7/1/1936-present in BSC: OFF CAMPUS
Journal of Marketing & Communication: 1/1/2008-present in BSC: OFF CAMPUS
Journal of Marketing & Management: 11/1/2010-present in BSC: OFF CAMPUS
Journal of Marketing Channels: 2/2/2000-present (18 month delay) in BSC: OFF CAMPUS
Journal of Marketing Communications: 9/1/1998-present (18 month delay) in BSC: OFF CAMPUS
Journal of Marketing Development & Competitiveness: 11/1/2010-present in BSC: OFF CAMPUS
Journal of Marketing Education: 1979-present in EJC
Journal of Marketing Management: 6/1/1985-present (18 month delay) in BSC: OFF CAMPUS
Journal of Marketing Research: 2/1/1964-present in BSC: OFF CAMPUS
Journal of Marketing Research & Case Studies: 2011-present Open Access
Journal of Marketing Theory & Practice: 9/1/1992-present in BSC: OFF CAMPUS
Journal of Nonprofit & Public Sector Marketing: 1/1/2000-present (18 month delay) in BSC: OFF CAMPUS
Journal of Personal Selling & Sales Management: 9/1/1980-present (18 month delay) in BSC: OFF CAMPUS
Journal of Public Policy & Marketing: 1/1/1982-present in BSC: OFF CAMPUS
Journal of Relationship Marketing: 3/1/2002-present (18 month delay) in BSC: OFF CAMPUS
Journal of Research for Consumers: 1/1/2007-present in BSC: OFF CAMPUS
Journal of Retailing: 1993-present in EJC
Journal of Retailing & Consumer Services: 1994-present in EJC
Journal of Services Marketing: 1994-present in EJC
Journal of Strategic Marketing: 3/1/1993-present (18 month delay) in BSC: OFF CAMPUS
Journal of the Academy of Marketing Science: 1973-present in EJC
Journal of Vacation Marketing: An International Journal for the Tourism & Hospitality Industries: 1994-present in EJC

M

Market & Social Research:  6/1/2011-present in BSC: OFF CAMPUS
Marketing Bulletin: 5/1/1990-present in BSC: OFF CAMPUS
Marketing Education Review: 11/1/1990-present in BSC: OFF CAMPUS
Marketing Health Services: 12/1/1980-present in BSC: OFF CAMPUS
Marketing Insights: 1/1/1992-present in BSC: OFF CAMPUS
Marketing Intelligence & Planning: 1994-present in EJC
Marketing Letters: 12/1/1989-present (12 month delay) in BSC: OFF CAMPUS
Marketing Management Journal: 3/1/1992-present in BSC: OFF CAMPUS
Marketing Review: 10/1/2000-present in BSC: OFF CAMPUS
Marketing Review St. Gallen: 2006-present in EJC
Marketing Review / Xing Xiao Ping Lun: 12/1/2010-present in BSC: OFF CAMPUS
Marketing Science: 1/1/1982-present (60 month delay) in BSC: OFF CAMPUS
Marketing Theory: 2001-present in EJC
Modern Marketing: 5/1/2011-present in BSC: OFF CAMPUS

P

Psychology & Marketing: 3/1/1984-present (12 month delay) in BSC: OFF CAMPUS
   Psychology & Marketing: 1997-present in EJC

Q

Qualitative Market Research: An International Journal: 1998-present in EJC
Quantitative Marketing & Economics: 3/1/2003-present (12 month delay) in BSC: OFF CAMPUS
   Quantitative Marketing & Economics: 2003-present in EJC

R

Review of Marketing Science: 1/1/2003-present in BSC: OFF CAMPUS
Romanian Journal of Marketing: 1/1/2010-present in BSC: OFF CAMPUS

S

Sales & Marketing Management: 2007-present Open Access
Services Marketing Quarterly: 1/1/2000-present (18 month delay) in BSC: OFF CAMPUS

Marketing & Advertising: Electronic Books

Below are direct links (on & off campus) to various marketing & advertising books available full text through the databases. Entrepreneurial Studies Source does not have a url for direct off campus access, but if you look up a publication title through Maag Journal Finder while off campus it will lead you to the full text of the publication after you authenticate.

BSC=Business Source Complete; EBSCO Ebooks; ESS=Entrepreneurial Studies Source.

C

Complete Guide to Affiliate Marketing on the Web: How to Use & Profit from Affiliate Marketing Programs: 2009 in ESS
Complete Guide to E-mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience & Increase
   Sales
: 2007 in ESS
Complete Guide to Google Advertising, Including Tips, Tricks & Strategies to Create a Winning Advertising Plan: 2007 in ESS
Complete Guide to Google Adwords: Secrets, Techniques & Strategies You Can Learn to Make Millions: 2009 in ESS
Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply: 2008 in ESS
Concise Encyclopedia of Advertising: 2005 in BSC: OFF CAMPUS

D

Dictionary of Marketing Terms: 2000 in EBSCO EBOOKS: OFF CAMPUS

F

Fundamentals of Business Marketing Education: 2004 in BSC: OFF CAMPUS
Fundamentals of Business Marketing Research: 2004 in BSC: OFF CAMPUS
Future of Retail Property: Changing Demographics & Consumer Patterns: 2006 in BSC: OFF CAMPUS
Future of Retail Property: Consumers Over 55 - Silver Shoppers Provide a Golden Opportunity: 2006 in BSC: OFF CAMPUS
Future of Retail Property: Future of Brands: 2006 in BSC: OFF CAMPUS
Future of Retail Property: Future of Retail Business Models: 2007 in BSC: OFF CAMPUS
Future of Retail Property: Future of Retail Transport - Access, Information & Flexibility: 2006 in BSC: OFF CAMPUS
Future of Retail Property: Future Shopping Places: 2007 in BSC: OFF CAMPUS
Future of Retail Property: How Much Space?: 2007 in BSC: OFF CAMPUS
Future of Retail Property: In Town or Out of Town?: 2006 in BSC: OFF CAMPUS
Future of Retail Property: Online Retailing - The Impact of Click on Brick: 2006 in BSC: OFF CAMPUS
Future of Retail Property: Shopping Places for People: 2007 in BSC: OFF CAMPUS

H

Handbook of Market Segmentation: 2004 in BSC: OFF CAMPUS
Handbook of Niche Marketing: Principles & Practice: 2006 in BSC: OFF CAMPUS

How to Use the Internet to Advertise, Promote & Market Your Business or Web Site With Little or No Money: 2009 in ESS

I

Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert: 2007 in ESS

M

Manager's Guide to Competitive Marketing Strategies: 2006 in BSC: OFF CAMPUS
Market Research for Shopping Centers: 2005 in BSC: OFF CAMPUS
Marketing Code: 2007 in BSC: OFF CAMPUS
Marketing in a Web 2.0 World - Using Social Media, Webinars, Blogs & more to Boost Your Small Business on a Budget: 2009 in ESS
The Marketing Plan : How to Prepare and Implement It: 2001 in EBSCO EBOOKS: OFF CAMPUS
Marketing Your Service Business: 2006 in BSC: OFF CAMPUS

Marketing Without Advertising: 2008 in ESS

O

Online Marketing Success Stories: Insider Secrets From the Experts Who Are Making Millions on the Internet Today: 2006 in ESS
Out of the Box Marketing: 2005 in BSC: OFF CAMPUS

S

Secrets to Succeeding in Network Marketing Offline & Online: How to Achieve Financial Success Selling Network Marketing Products
   & Services
: 2008 in ESS

U

Ultimate Guide to Search Engine Marketing: Pay-Per-Click Advertising Secrets Revealed: 1/1/2007 in ESS

W

Word of Mouth Advertising Online & Off: How to Spark Buzz, Excitement & Free Publicity for Your Business or Organization With
   Little or No Money
: 2008 in ESS