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Marketing & Advertising Library Guide: WEB RESOURCES


Images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. 5 subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II.

Ad Council
Marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to deliver critical messages to the American public.
The world’s largest archive of classic print ads.

Information provider focused on the global advertising industry. Includes information on over 20,000 agencies and 70,000 ads (tv, print, interactive, etc.) from around the world.

Advertising Age DATACENTER
Advertising and marketing industry data

All the Analysts
The latest reports, thoughts and trends in the world of industry analyst research (free and fee).

American Advertising Federation
Acts as the “Unifying Voice for Advertising.” It is the oldest national advertising trade association, representing professionals in the advertising industry.

American Marketing Association
One of the largest professional associations for marketers. A leading source for information, knowledge sharing and development in the marketing profession.

American Association of Advertising Agencies
National trade association representing the advertising agency business in the U.S.

Bplans: Marketing Strategy Business Plan

Brand Rants
Making sense of international marketing & brand strategy in the information age.

Easy-to-use tool for investigating U.S. demographic trends from the Social Science Data Analysis Network (SSDAN) at the University of Michigan.
Collected and analyzed data from numerous sources to create profiles of all U.S. cities.
Mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.

Direct Marketing Association
Global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques.

Emergence of Advertising in America: 1850-1920
Presents over 9,000 images relating to the early history of advertising in the U.S.

Example Marketing Plan: Spree Watch Marketing Plan Summary
University of Baltimore

International Advertising Association
Strategic partnership which champions the common interests of all the disciplines across the full spectrum of marketing communications – from advertisers to media companies to agencies to direct marketing firms – as well as individual practitioners. Knowledge Source for Marketing Since 1998
Leading information and resource website for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas.
>>How to Write a Marketing Plan

Marketing Communications information and resources, including articles, news, book reviews, profitability calculators, and glossary.

Marketing Plan Outline*
UW Oshkosh Small Business Development Center

Marketing Plan Pro Sample*
Palo Alto Software, Inc.

Specializes in providing strategic and tactical marketing know-how for marketing and business professionals in organizations worldwide through a full range of online media.

Marketing Research Association
MRA advances, protects and promotes, knowledge, standards, excellence, ethics, professional development and innovation, for the global market and opinion research profession.

Marketing Terms
Internet marketing reference and index of the best sites & articles.
Pay site. The world’s largest and continuously updated collection of market research.

Market Research World
Online resources and research related articles relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry.

Integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals.

   ♦ Marketing Daily
   ♦ Mobile Marketing Daily
   ♦ Email Marketing Daily
   ♦ Search Marketing Daily Sample Marketing Plan
Largest single collection of free sample marketing plans online.
>>Free Sample Marketing Plans

Thousands of major research publications from leading publishers, consultants and analysts. Latest data on international and regional markets, key industries, top companies, new products and the latest trends.

Sample Marketing Plan: Blue Sky Clothing
Iowa Central Community College

Sample Marketing Plan: Sonic 3D+ SecurePhone

Sample Marketing Plan: Star Software, Inc.*
Articles & resources designed to help business owners, marketers & exhibitors leverage all aspects of show involvement for optimal trade show success.

Web Marketing Today
Mission is to publish down-to-earth articles, tutorials, webinars, and podcasts to help smaller, local businesses succeed online.

Writing a Marketing Plan*

*Requires Acrobat Adobe Reader