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Marketing 4815 Library Guide: WEB RESOURCES


The Balance Small Business: Business Plans

Bplans: How to Write a Business Plan: What is a business plan? Who needs a business plan? What makes a good plan? Different types of business plans. How long should a business plan be? Keys to better business plans. Common business plan mistakes. 100+ free sample business plans.
Free Sample Business Plans
Marketing Strategy Business Plan

Business Plan Software: Software; shareware; free ware; templates; samples; online tools; advice; guides. Business Plans: Basics of creating a business plan, planning your business plan, the elements of a business plan, and getting help with your plan. Business Startup Kits

Example Marketing Plan: Spree Watch Marketing Plan Summary: University of Baltimore

Growthink: Business Plan Writing Help Center: Useful resources and ideas related to the business plan writing process. How to Write a Marketing Plan Business Plans Sample Marketing Plan Largest single collection of free sample marketing plans online.
Free Sample Marketing Plans

My Own Business: Business Plan

The Plan: A Step-By-Step Business Plan Workbook*: MasterCard Working for Small Business

Reference for Business: Business Plans Handbook: Actual business plans written by entrepreneurs in North America who are seeking financing for their business.

Sample Marketing Plan: Blue Sky Clothing: Iowa Central Community College

SBA: Create Your Business Plan: List of links from the Small Business Administration to sites that outline how to write a business plan, give samples of business plans, and offer advice on how to get the most out of your business plan.

SBDCNet: : Small Business Development Center Network
SBDCNet: Small Business Snapshots

SCORE: Business Planning Templates: Includes a business plan template for a start-up business and one for an established business.

The Tactics of Creating a Business Plan*: Jack B. Hess. Provides an outline for a comprehensive business plan. Also included is a number of links to online resources and collections of data to help with the tactics of completing each section. Industry and company information, economic data, and more.

*Requires Acrobat Adobe Reader


Ad*Access: Images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. 5 subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II.

Ad Council: Marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to deliver critical messages to the American public. The world’s largest archive of classic print ads.

AdForum: Information provider focused on the global advertising industry. Includes information on over 20,000 agencies and 70,000 ads (tv, print, interactive, etc.) from around the world.

Ad Age: Leading global source of news, intelligence and conversation for the marketing and media community. Ongoing coverage of strategic topics like CMO Strategy and data-driven marketing is complemented by breaking news on digital, social media and more.

American Advertising Federation: Acts as the “Unifying Voice for Advertising.” It is the oldest national advertising trade association, representing professionals in the advertising industry.

American Marketing Association: One of the largest professional associations for marketers. A leading source for information, knowledge sharing and development in the marketing profession.

American Association of Advertising Agencies: National trade association representing the advertising agency business in the U.S.

Association of National Advertisers: Data Marketing & Analytics: ANA focuses relentlessly on driving growth by fueling smarter marketing and leading industry change. By commanding the industry agenda, shaping the future of marketing, and championing marketing excellence, the ANA enhances career development and advances, promotes, and protects the interests of marketers.

Brand Rants: Making sense of international marketing & brand strategy in the information age.

Climbtheladder: Explore the specifics of different marketing careers.

Consumer Reports: Mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.

Emergence of Advertising in America: 1850-1920: Presents over 9,000 images relating to the early history of advertising in the U.S.

International Advertising Association: Strategic partnership which champions the common interests of all the disciplines across the full spectrum of marketing communications – from advertisers to media companies to agencies to direct marketing firms – as well as individual practitioners. Knowledge Source for Marketing Since 1998: Leading information and resource website for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas.

MarketingProfs: Specializes in providing strategic and tactical marketing know-how for marketing and business professionals in organizations worldwide through a full range of online media.

Marketing Terms: Internet marketing reference and index of the best sites & articles. Pay site. The world’s largest and continuously updated collection of market research.

Market Research World: Online resources and research related articles relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry.

MediaPost: Integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals.

   ♦ Marketing Daily
   ♦ Mobile Marketing Daily
   ♦ Email Marketing Daily
   ♦ Search & Performance Marketing Daily

Nielson: Provides clients the most complete understanding of what consumers watch and buy. Pay site but many free reports.

ResearchAndMarkets: Thousands of major research publications from leading publishers, consultants and analysts. Latest data on international and regional markets, key industries, top companies, new products and the latest trends. Articles & resources designed to help business owners, marketers & exhibitors leverage all aspects of show involvement for optimal trade show success.