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Marketing 4815 Library Guide: PUBLIC LIBRARY


The Public Library of Youngstown & Mahoning County
The Business & Investment Center at the Main Library is your source for information on business, finance, trade, demographics, import, export, marketing, and much more. The following databases may be of use to you when preparing your business plan and may be accessed with a YPL library card.
>>Business Resources
>>Register for a Digital Library Card

This provides comprehensive, yet concise summaries  and reviews of the best business books available.

(Remote access with Public Library barcode id#)
Find potential customers and contacts from U.S. and international leading public and private businesses. Limit search by specific geographic area, business type, sales volume, employee size and more. Access to First Industry industry profiles.

DemographicsNow ButtonDEMOGRAPHICS NOW
(Remote access Public Library barcode id#)

Demographic data for all states that can generate maps and reports including information on consumer expenditures, population, income, race, housing, employment, and Mosaic cluster groups by various geographic breakdowns.

GALE BUSINESS: ENTREPRENEURSHIP (Remote access Public Library barcode id#)
Formerly Small Business Resource Center, search this database to learn how to start, finance or manage your small business.  Resources include: sample business plans, how to guides, articles and websites.

GALE BUSINESS: PLAN BUILDER (Remote access Public Library barcode id#)
Formerly Small Business Builder, this is a step-by-step online planning tool for starting, managing and optimizing a business or nonprofit.

(Remote access with Public Library barcode id#)
Gale Virtual Reference Library; General OneFile; Opposing Viewpoints Resource Center; InfoTrac Small Business Collection.

Gale Directory Library ButtonGALE DIRECTORY LIBRARY
(Remote access with Public Library barcode id#)
Publications: Brands & Their Companies; Business Rankings Annual; Encyclopedia of Associations: National Organizations of the U.S.; Encyclopedia of Associations: Regional, State & Local Organizations; Encyclopedia of Business Information Sources; Gale Directory of Publications & Broadcast Media; Market Share Reporter; Scholarships, Fellowships & Loans; Tradeshows Worldwide.     

Gale Virtual Reference Library ButtonGALE VIRTUAL REFERENCE LIBRARY
(Remote access with Public Library barcode id#)

Business Publications: Business Plans Handbook (28 volumes); Encyclopedia of American Industries; Encyclopedia of Business & Finance; Encyclopedia of Emerging Industries; Encyclopedia of Emerging Markets; Encyclopedia of Global Brands; Encyclopedia of Global Industries; Encyclopedia of Management; Encyclopedia of Small Business; Everyday Finance: Economics, Personal Money Management & Entrepreneurship; Gale Business Insights Handbook of Global Marketing; Gale Business Insights Handbook of Social Media Marketing; Gale Encyclopedia of E-Commerce.
History: American Inventors, Entrepreneurs & Business Visionaries
Nation & World: Worldmark Encyclopedia of the Nations; Worldmark Encyclopedia of the States

Mergent Intellect ButtonMERGENT INTELLECT: ONLINE RESOURCES → M → Mergent Intellect
(Remote access with Public Library barcode id#)
This expansive directory resource includes private and public U.S., Canadian, and global businesses, along with residential information.  It also includes job searching and looking up census data by zip code.

MORNINGSTAR INVESTMENT RESEARCH CENTER (Remote access with Public Library barcode id#)
Tracks more than 20,000 stocks and funds, providing reports with 5-year stock price history, ratios, SEC filings, ownership data, and a written analysis