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Marketing 4815 Library Guide   Tags: business, company information, industry, marketing, statistics  

Last Updated: Sep 3, 2015 URL: Print Guide RSS UpdatesEmail Alerts

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Marketing 4815: Marketing Research

Marketing 4815: Marketing Research is an introduction to the major areas of research marketing. Problem definition, research design, gathering information and analysis to assist marketing management with the decision making process. Both empirical and theoretical concepts. Review of research problems, approaches and trends in industrial retailing, wholesaling, trade associations, advertising, publishing and consulting firms.

Marketing deals with processes that provide products and services to buyers with the goal of satisfying their needs and wants. Buyers can be consumers or businesses. Determining buyers’ needs and wants and developing ways to meet them is the fundamental role of business – both for-profit and not-for-profit. Marketing addresses a number of business issues, including deciding what products to offer, to whom, at what price, and at what location.


Industry Codes

In the United States, there are two primary numbering systems used to identify industries. Because several of the databases allow you to search by these codes, locating the relevant code can be very useful when researching an industry.


NAICS: North American Industrial Classification System

Newer of the two systems and is gradually being established as the standard classification system for industries in the United States, Canada and Mexico. It is revised every five years.

Standard Industrial Classification Cover
SIC: Standard Industrial Classification

Older of the two systems. SIC numbers are gradually being phased out, but are still used in databases and some print sources. SIC codes have been traditionally used for U.S. industries.


Citation Sources

Visit The YSU Writing Center on the lower level of Maag Library for help with writing papers and citing sources. The resources listed below will also help you with citation format:

   ♦ Guidelines for MLA Citations* (Handout)

   ♦ MLA Handbook for Writers of Research Papers, 7th Edition 
REF LB2369 .G53 2009 - Ask at Reference Desk

   ♦ Publication Manual of the American Psychological Association
       READY REF BF76.7 .P83 2010 - Ask at Reference Desk

   ♦ Citing Business Sources (Maag Library Guide)

   ♦ American Psychological Association: APA Style
   ♦ Purdue OWL Online Writing Lab: APA Style

   ♦ APA Citation Examples (University of Maryland University College)

   ♦ Modern Language Association: MLA Style
   ♦ Purdue OWL Online Writing Lab: MLA Formatting & Style Guide

*Requires Acrobat Adobe Reader


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