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Marketing 4815 Library Guide   Tags: business, company information, industry, marketing, statistics  

Last Updated: Feb 3, 2014 URL: Print Guide RSS UpdatesEmail Alerts

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Marketing 4815: Marketing Research

Marketing 4815: Marketing Research is an introduction to the major areas of research marketing. Problem definition, research design, gathering information and analysis to assist marketing management with the decision making process. Both empirical and theoretical concepts. Review of research problems, approaches and trends in industrial retailing, wholesaling, trade associations, advertising, publishing and consulting firms.

Marketing deals with processes that provide products and services to buyers with the goal of satisfying their needs and wants. Buyers can be consumers or businesses. Determining buyers’ needs and wants and developing ways to meet them is the fundamental role of business – both for-profit and not-for-profit. Marketing addresses a number of business issues, including deciding what products to offer, to whom, at what price, and at what location.

Warren P. Williamson, Jr. College of Business Administration Undergraduate Bulletin


Citation Sources

For help with writing and citation format, visit the YSU Writing Center. Below are links to APA and MLA handouts. Handouts for other style formats are available in print from the Writing Center.

Guidelines for APA Style Reference Lists (Follows 2009 APA Update)
Guidelines for MLA Citations, Seventh Edition

Guidelines for MLA Citations Handout (condensed version)

Style manuals for various formats are available in Maag Library’s Reference Room.
Ask for assistance at the Reference Desk.

The websites listed below will also help you with citation format:

◊ Purdue OWL Online Writing Lab: APA Style
Purdue OWL Online Writing Lab: MLA Style
◊ Research and Documentation Online
: APA Style
Research and Documentation Online: MLA Style


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