Marketing 4815: Marketing Research
Marketing 4815: Marketing Research is an introduction to the major areas of research marketing. Problem definition, research design, gathering information and analysis to assist marketing management with the decision making process. Both empirical and theoretical concepts. Review of research problems, approaches and trends in industrial retailing, wholesaling, trade associations, advertising, publishing and consulting firms.
Marketing deals with processes that provide products and services to buyers with the goal of satisfying their needs and wants. Buyers can be consumers or businesses. Determining buyers’ needs and wants and developing ways to meet them is the fundamental role of business – both for-profit and not-for-profit. Marketing addresses a number of business issues, including deciding what products to offer, to whom, at what price, and at what location.
In the United States, there are two primary numbering systems used to identify industries. Because several of the databases allow you to search by these codes, locating the relevant code can be very useful when researching an industry.
NAICS: North American Industrial Classification System
Newer of the two systems and is gradually being established as the standard classification system for industries in the United States, Canada and Mexico. It is revised every five years.
SIC: Standard Industrial Classification
Older of the two systems. SIC numbers are gradually being phased out, but are still used in databases and some print sources. SIC codes have been traditionally used for U.S. industries.
For help with writing and citation format, visit the YSU Writing Center on the lower level of Maag Library. The resources listed below will help you with APA & MLA citation format:
♦ MLA Handbook for Writers of Research Papers, 7th Edition
REF LB2369 .G53 2009 - Ask at Reference Desk
♦ Publication Manual of the American Psychological Association
READY REF BF76.7 .P83 2010 - Ask at Reference Desk
Marketing 4815 Handout & Presentation Slides
Marketing 4815 Presentation in Parts:
♦ Business Research Databases
♦ Industry Codes
♦ Business Source Complete
♦ Other EBSCO Databases
♦ LexisNexis Academic
♦ Mergent Online
♦ Reference USA
♦ Standard & Poor's NetAdvantage
♦ Public Library of Youngstown & Mahoning County
♦ Business Insights Global
♦ D&B Million Dollar Database/First Research
♦ Demographics Now
♦ Gale Power Search
♦ Gale Directory Library
♦ Gale Virtual Reference Library
♦ Web Statistics Sources
♦ Maag Journal Finder: Specific Sources
♦ Online Request Forms