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Marketing 4815 Library Guide   Tags: business, company information, industry, marketing, statistics  

Last Updated: Jan 26, 2015 URL: Print Guide RSS UpdatesEmail Alerts

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Marketing 4815: Marketing Research

Marketing 4815: Marketing Research is an introduction to the major areas of research marketing. Problem definition, research design, gathering information and analysis to assist marketing management with the decision making process. Both empirical and theoretical concepts. Review of research problems, approaches and trends in industrial retailing, wholesaling, trade associations, advertising, publishing and consulting firms.

Marketing deals with processes that provide products and services to buyers with the goal of satisfying their needs and wants. Buyers can be consumers or businesses. Determining buyers’ needs and wants and developing ways to meet them is the fundamental role of business – both for-profit and not-for-profit. Marketing addresses a number of business issues, including deciding what products to offer, to whom, at what price, and at what location.


Citation Sources

For help with writing and citation format, visit the YSU Writing Center on the lower level of Maag Library. The resources listed below will help you with APA & MLA citation format:

   ♦ Guidelines for APA Style Reference Lists (Follows 2009 APA Update)
   ♦ Guidelines for MLA Citations, Seventh Edition

   ♦ Guidelines for MLA Citations Handout (condensed version)

   ♦ MLA Handbook for Writers of Research Papers, 7th Edition 
REF LB2369 .G53 2009 - Ask at Reference Desk
   ♦ Publication Manual of the American Psychological Association
       READY REF BF76.7 .P83 2010 - Ask at Reference Desk

   ♦ Purdue OWL Online Writing Lab: APA Style
   ♦ Purdue OWL Online Writing Lab: MLA Style
   ♦ Research and Documentation Online
: APA Style
   ♦ Research and Documentation Online: MLA Style

Related Maag Library Guides:

   ♦ Citation Guides
Avoiding Plagiarism Guide
How Do I Conduct Research? A Step by Step Guide


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