Marketing 4815: Marketing Research
Marketing 4815: Marketing Research is an introduction to the major areas of research marketing. Problem definition, research design, gathering information and analysis to assist marketing management with the decision making process. Both empirical and theoretical concepts. Review of research problems, approaches and trends in industrial retailing, wholesaling, trade associations, advertising, publishing and consulting firms.
Marketing deals with processes that provide products and services to buyers with the goal of satisfying their needs and wants. Buyers can be consumers or businesses. Determining buyers’ needs and wants and developing ways to meet them is the fundamental role of business – both for-profit and not-for-profit. Marketing addresses a number of business issues, including deciding what products to offer, to whom, at what price, and at what location.
Marketing 4815 Handout & Presentation Slides
Marketing 4815 Presentation in Parts:
◊ Research Databases: Finding Articles
◊ Industry Codes
◊ Industry Reference Sources
◊ Business Source Complete
◊ Other EBSCO Databases
◊ LexisNexis Academic
◊ Mergent Online
◊ Reference USA
◊ Standard & Poor's NetAdvantage
◊ Public Library of Youngstown & Mahoning County
◊ Business Insights Global
◊ D&B Million Dollar Database / First Research
◊ Gale Power Search 2.0
◊ Demographics Now
◊ Print Statistics & Demographics
◊ Web Statistics Sources
◊ Maag Journal Finder: Specific Sources
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