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Marketing 4815 Library Guide: WEB RESOURCES


BizPlanIt: Virtual Business Plan Template: Major sections of a business plan and insight into the fundamentals of writing an effective business plan. Advice for avoiding common errors.

Bplans: How to Write a Business Plan: What is a business plan? Who needs a business plan? What makes a good plan? Different types of business plans. How long should a business plan be? Keys to better business plans. Common business plan mistakes. 100+ free sample business plans.
Free Sample Business Plans
Marketing Strategy Business Plan

BRS Center for Business Planning: Sample Business Plans; Guidelines for Business Planning; Over 600 Helpful Resources.

Business Owner’s Toolkit: Business Plan Components: Component elements of sample business plans for three fictitious companies.

Business Plan Software: Software; shareware; free ware; templates; samples; online tools; advice; guides. Business Plans: Basics of creating a business plan, planning your business plan, the elements of a business plan, and getting help with your plan. Business Startup Kits

Example Marketing Plan: Spree Watch Marketing Plan Summary: University of Baltimore

Gateway to Associations: Look up trade associations for industries.

Growthink: Business Plan Writing Help Center: Useful resources and ideas related to the business plan writing process.

HighBeam Business: Company profiles, industry reports, business articles. How to Write a Marketing Plan

Marketing Plan Outline*: UW Oshkosh Small Business Development Center
>>Requires Acrobat Adobe Reader

Marketing Plan Pro Sample*: Palo Alto Software, Inc.
>>Requires Acrobat Adobe Reader Business Plans Sample Marketing Plan Largest single collection of free sample marketing plans online.
Free Sample Marketing Plans

My Own Business: Business Plan

The Plan: A Step-By-Step Business Plan Workbook*: MasterCard Working for Small Business
>>Requires Acrobat Adobe Reader

Reference for Business: Business Plans Handbook: Actual business plans written by entrepreneurs in North America who are seeking financing for their business.

Sample Marketing Plan: Blue Sky Clothing: Iowa Central Community College

SBA: Create Your Business Plan: List of links from the Small Business Administration to sites that outline how to write a business plan, give samples of business plans, and offer advice on how to get the most out of your business plan.

SBDCNet: : Small Business Development Center Network
SBDCNet: Small Business Snapshots

SCORE: Business Planning Templates: Includes a business plan template for a start-up business and one for an established business.

The Tactics of Creating a Business Plan*: Jack B. Hess. Provides an outline for a comprehensive business plan. Also included is a number of links to online resources and collections of data to help with the tactics of completing each section.
>>Requires Acrobat Adobe Reader Industry and company information, economic data, and more.

WEDDLES Association Directory

Writing a Marketing Plan*

*Requires Acrobat Adobe Reader


Ad*Access: Images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. 5 subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II.

Ad Council: Marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to deliver critical messages to the American public. The world’s largest archive of classic print ads.

AdForum: Information provider focused on the global advertising industry. Includes information on over 20,000 agencies and 70,000 ads (tv, print, interactive, etc.) from around the world.

Advertising Age: Leading global source of news, intelligence and conversation for the marketing and media community. Ongoing coverage of strategic topics like CMO Strategy and data-driven marketing is complemented by breaking news on digital, social media and more.

All the Analysts: The latest reports, thoughts and trends in the world of industry analyst research (free and fee).

American Advertising Federation: Acts as the “Unifying Voice for Advertising.” It is the oldest national advertising trade association, representing professionals in the advertising industry.

American Marketing Association: One of the largest professional associations for marketers. A leading source for information, knowledge sharing and development in the marketing profession.

American Association of Advertising Agencies: National trade association representing the advertising agency business in the U.S.

Brand Rants: Making sense of international marketing & brand strategy in the information age. Mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.

Direct Marketing Association: Global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques.

Emergence of Advertising in America: 1850-1920: Presents over 9,000 images relating to the early history of advertising in the U.S.

International Advertising Association: Strategic partnership which champions the common interests of all the disciplines across the full spectrum of marketing communications – from advertisers to media companies to agencies to direct marketing firms – as well as individual practitioners. Knowledge Source for Marketing Since 1998: Leading information and resource website for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas.

MarcommWise: Marketing Communications information and resources, including articles, news, book reviews, profitability calculators, and glossary.

MarketingProfs: Specializes in providing strategic and tactical marketing know-how for marketing and business professionals in organizations worldwide through a full range of online media.

Marketing Research Association: MRA advances, protects and promotes, knowledge, standards, excellence, ethics, professional development and innovation, for the global market and opinion research profession.

Marketing Terms: Internet marketing reference and index of the best sites & articles. Pay site. The world’s largest and continuously updated collection of market research.

Market Research World: Online resources and research related articles relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry.

MediaPost: Integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals.

   ♦ Marketing Daily
   ♦ Mobile Marketing Daily
   ♦ Email Marketing Daily
   ♦ Search Marketing Daily

Nielson: Provides clients the most complete understanding of what consumers watch and buy. Pay site but many free reports.

ResearchAndMarkets: Thousands of major research publications from leading publishers, consultants and analysts. Latest data on international and regional markets, key industries, top companies, new products and the latest trends. Articles & resources designed to help business owners, marketers & exhibitors leverage all aspects of show involvement for optimal trade show success.

Web Marketing Today: Mission is to publish down-to-earth articles, tutorials, webinars, and podcasts to help smaller, local businesses succeed online.